![]() ![]() Google recommends including at least 4 values per header (you can add a maximum of 10 for each header). When you’ve chosen a language and a type, the next step is to enter values for the header. Currently, Google Ads supports over 40 languages and 13 types of headers for structured snippet extensions. ![]() Next, you can choose a language and a header type. When you are on the setup page, you first have to choose the level where you want to add the extension to (account, campaign, or ad group). Now let’s look at how to create structured snippet extensions in Google Ads.įirst, head to “Extensions” inside the “Ads & extensions” menu on the left, click the plus icon, and select to add a structured snippet extension. So they won’t cost you anything extra! How to Add Structured Snippet Extensions in Google Ads? One small but important details is that the structured snippets aren’t clickable, they are part of the ad text. Not all of them are relevant for ecommerce companies, but you can get pretty creative with them, as I’ll show in the examples below. Here is the full list of headers you can choose from: Google Ads allows you to add multiple data points (headers) so the search engine can display the most relevant structured snippet to the prospect based on his query intent. On the other hand, a prospect that looks to compare the best lightning cables for iPhones is discovering his product options and hasn’t decided (yet) on which item to purchase.įor this searcher, it makes sense to show the different product types, models, or brands that a store sells. In this case, Google won’t necessarily show a structured snippet as he already knows what he is going to buy. He probably knows what he wants to buy, and he is determined to purchase that product. The options for structured snippet headers are limited to the list Google provides, and each header type will only show when Google’s algorithm determines that it matches the intent of the searcher.įor example, if someone searches “buy apple lightning to USB cable 2m”, this person wants to purchase something very specific. These snippets are made out of two parts: the header (for example: Types) and couple of values (for example: Green, Black, Herbal, Oolong, etc.). “Structured snippets are extensions that highlight specific aspects of your products and services.” Here is how Google defines structured snippets: How To Use Structured Snippet Extensions Effectively.How to Turn Off Dynamic Structured Snippet Extensions?.What Are Dynamic Structured Snippet Extensions?.Callout Extensions: What’s the Difference? 7 Interesting Structured Snippet Extension Examples.Account, Campaign, or Ad Group Level Structured Snippets?.How to Remove Structured Snippet Extensions?.How to Add Structured Snippet Extensions in Google Ads?.What Are Structured Snippet Extensions?. ![]()
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